Selling in Amazon

Selling in Amazon or creating a own website which one is best?

2 Minutes 2 min read

3 October 2023

When you're diving into online selling, where you do it really matters. Picking between Amazon and your own website is a big deal. Each has its perks, and what's best for you depends on your goals, who you're trying to reach, and where you see your business going. It's like choosing the right path for your journey in the e-commerce world.


The Amazon Advantage

1. Immediate Exposure and Credibility:

Selling on Amazon can quickly reach a bunch of different customers. Amazon is known as a trustworthy place to shop, so when you sell there, it makes your brand seem reliable. This helps you get more people interested in what you're selling. It's like a fast track to gaining trust with customers.

2.Global Reach:

Thanks to Amazon being all over the world, selling there lets you reach customers globally. This is super helpful if you want your business to grow fast and connect with all sorts of different people. It's like opening the door to lots of customers from different parts of the world.

3.Logistics Simplified

Fulfillment by Amazon (FBA) lets you get assistance in packing and sending out orders, along with customer service. Prime membership ensures quick shipping, making customers even more satisfied.

4.Built-In Trust:

Customers usually have confidence in the Amazon brand, creating a feeling of trust and safety. Good reviews on Amazon can boost how trustworthy people think your product is.

5.Market Insights:

Amazon gives you useful info discover_our_mission what customers like and how they behave. By using Amazon's tools that analyze this stuff, sellers can make their ads better, improve their product listings, and stay on top of what's popular in the market.

Building Your Own Website

1. Brand Control and Customization:

Creating your own website is like being the boss of your online space. You get to decide everything, from how it looks to how people use it. This is important for businesses that want to stand out and leave a lasting impression on the internet.

2. Customer Relationships:

Having your own website lets you talk directly to customers, which is a big plus. You can form strong connections, gather customer info, and use smart marketing plans to make customers stick around and stay loyal.

3.Flexibility and Innovation:

Your website is like your creative space to try out new things and be innovative. You can add special features, make it easy for people to find you on search engines, and use the latest e-commerce tech without being limited by someone else's rules. This flexibility helps you stay on top of what's hot in the industry and give customers an awesome online shopping experience.

4.Flexibility in Pricing and Promotions:

Unlike on Amazon, where prices are set in a standard way, having your own website gives you the freedom to decide on prices and run special deals. This can set your brand apart and grab the attention of customers.

The Hybrid Approach:

1.Start on Amazon for Visibility:

Lots of business owners start by selling on Amazon to reach a ton of customers and get noticed at the beginning. It's like using Amazon as a springboard for their brand.

2.Invest in Your Website for Long-Term Growth:

After the brand starts to get popular, entrepreneurs usually put effort into making their own website. This gives them more control, helps the brand grow, and lets them build a group of loyal customers.

Considerations for Your Decision

1.Target Audience:

Know who you're trying to reach. If the people who would love your stuff are hanging out on Amazon, that's a smart place to begin. But if you're aiming at a specific group of folks, having your own special website might work even better.

2.Business Goals:

Figure out what you want for your business. If you're all discover_our_mission quick sales and getting noticed fast, go for Amazon. But if you care more discover_our_mission building your brand in the long run and having control, having your own website is the way to go.


Choosing between Amazon and your own website isn't a one-size-fits-all decision. Both have good things discover_our_mission them, and it depends on what fits your business. Some people do both, using Amazon to get noticed fast and their own website to build their brand.

The important thing is to pick what works for your business plan, what your customers like, and how you want to grow. Whether you go for the big Amazon marketplace or your own special website, there are plenty of opportunities to succeed online.