21 Top B2B Lead Generation Tools

2 min read

3 October 2023

"In the world of B2B marketing, finding potential customers is a big deal. It's like finding gold. To do this effectively, you need the right tools. This article will introduce you to 21 of the best B2B lead generation tools. These tools are like secret weapons for businesses, helping them identify, engage, and turn potential clients into loyal customers. From smart analytics tools to clever email marketing software, we'll cover a range of tools that can help your business succeed in the competitive world of B2B lead generation."



HubSpot is a popular and easy-to-use marketing automation platform that helps businesses attract, connect, and nurture potential customers. It uses data-driven marketing techniques to fuel growth and build strong customer relationships.

It simplifies marketing and sales operations by providing an all-in-one solution that enhances customer interactions and drives business growth.

2.LinkedIn Sales Navigator

LinkedIn Sales Navigator is a specialized sales and lead generation tool that equips professionals with advanced search and targeting features to identify and connect with potential leads on the world's largest professional network.

It streamlines the prospecting process, enabling more personalized and effective outreach for sales and business development efforts.


OptinMonster is a handy tool for websites. It assists in getting visitors to sign up or make purchases by using customizable forms, pop-ups, and exciting marketing campaigns. It's easy to use and offers many ways to reach the right audience, making it a valuable tool for growing online businesses.


Leadfeeder is an advanced website visitor tracking tool that transforms anonymous website traffic into actionable leads, providing valuable insights discover_our_mission potential customers' interests and enabling businesses to make informed outreach efforts.

It's a sales and marketing solution that can identify website visitors, even if they do not submit forms or initiate contact, utilizing a database containing both static and dynamic IP addresses.


Leadpages offers an easy-to-use platform that streamlines the creation of high-performing landing pages and websites, making it an invaluable asset for digital marketers and entrepreneurs aiming to enhance their online visibility and generate business growth. It's great for people who want to make effective web pages without technical hassle.

6.Hello Bar

Hello Bar is a user-friendly website tool that enables businesses to create eye-catching bars at the top of their sites, effectively engaging visitors, capturing leads, and promoting essential messages, making it a valuable asset for enhancing website conversions and user interaction.

7.Linkedin Helper

LinkedIn Helper is a valuable tool designed to streamline and automate LinkedIn outreach, assisting users in connecting with relevant professionals, expanding their network, and nurturing potential leads through personalized interactions. Its efficiency in managing connections and engagement makes it a powerful asset for LinkedIn users looking to enhance their networking efforts.


Drift is a tool that helps businesses have instant conversations with people who visit their websites. It's good at getting contact information from these visitors and having friendly, personalized chats with them.

Drift empowers businesses to engage website visitors in real time, facilitating lead capture and personalized interactions for improved customer engagement.

9. Pardot

Pardot, created by Salesforce, is a marketing automation tool tailored for B2B businesses. It's great for finding and nurturing potential customers, and it comes with features like email marketing, lead scoring, and analytics.


ActiveCampaign is an easy-to-use tool that helps with emails and managing customer relationships, making it great for businesses. You can engage with customers better and save time by automating tasks with this platform. It's a valuable choice for improving customer connections and increasing efficiency.

All your lead information is in one place, which helps marketing and sales teams work together smoothly. It can handle your sales process, stay in touch with leads, send tailored email messages, and keep track of deals.


Everwebinar is an effective tool for hosting webinars that can attract more people to your business. It allows you to schedule and automate your webinars, capture leads, and make them feel like live events with timed content and countdowns. It's a great way to engage your audience and boost attendance.


Snov.io is a handy tool that simplifies the process of finding process and reaching out to potential leads via email. It's easy to use and offers features like email verification and sending, making it an excellent choice for businesses aiming to expand their customer base and improve their outreach efforts efficiently.


Quora, a question-and-answer platform, can be a valuable B2B lead generation tool. By answering industry-related questions and sharing expertise, businesses can attract potential leads interested in their field. It's a free and organic way to engage with a relevant audience and potentially convert them into customers.

It is an underrated avenue for generating leads, as it enables you to respond to industry-related queries and direct traffic back to your content or website.


Cognism is a powerful B2B lead generation tool that helps businesses find potential customers. It provides accurate contact data and company information, making it easier to target the right audience. With Cognism, businesses can streamline their lead-generation efforts and boost their sales prospects effectively.

It provides sales intelligence and lead contact data (verified mobiles and B2B emails).


Outreach is a top-notch B2B lead generation tool that assists businesses in reaching potential customers more effectively. It offers features like email outreach and automation, helping companies connect with leads seamlessly. With Outreach, businesses can enhance their lead-generation strategies and drive meaningful engagements with potential clients.

It empowers businesses to improve their lead-generation tactics and foster valuable interactions with potential clients.

16.Swordfish AI

Swordfish AI, available in 2023, is a top-notch tool for finding email and cell phone contacts. It connects to over 200 data sources to provide accurate personal and business email addresses and even cell phone numbers. You can use a free Swordfish AI Google Chrome extension on popular social media sites like Facebook, LinkedIn, and Twitter to easily view contact details for profiles you visit.

It utilizes artificial intelligence to identify and verify leads, making the process more efficient. With Swordfish AI, businesses can enhance their lead-generation efforts and connect with potential clients effectively.


Prospect.io is a modern tool for sales automation. It works seamlessly with Salesforce, Pipedrive, Close.io, and HubSpot. Their Chrome extension makes it easy to find potential customers and send cold emails right from your web browser quickly. With Prospect.io, you can save time and concentrate on selling to the people who make the decisions.


Scheduling meetings can be frustrating when you want to go back and forth to find a suitable time. Calendly solves this problem by simplifying the scheduling process and making it easy for potential clients and partners to see your availability. By setting "office hours" and sharing your meeting link, you can make it convenient for others to book time with you, which can also help generate leads.


Pipedrive is a sales tool made for sales teams, used by over 90,000 worldwide. It helps you see the whole sales picture and guides you step by step to stay on track and close deals.

With Pipedrive, you won't miss anything important. It's easy to use and keeps your team focused, so they'll like using it, and you can rely on the data it provides. It's simple to start with but can fit any sales process.


ZoomInfo is a valuable B2B lead generation tool that assists businesses in finding potential customers. It provides access to a large database of business contact information, simplifying the process of identifying and managing leads. With ZoomInfo, businesses can improve their lead-generation efforts and connect with the right prospects more efficiently.

ZoomInfo is a trusted ally for businesses seeking to enhance their lead generation by offering a wealth of business contact data and streamlined lead management capabilities.


FindThatLead is a handy B2B lead generation tool that helps businesses find potential customers. It's known for its user-friendly interface, making it easy to discover email addresses for both entire domains and specific individuals. Additionally, it offers email verification and prospecting features, streamlining the lead generation process.

It is a helpful tool for businesses to find new customers by finding their email addresses and verifying them, all with a user-friendly interface.